The Psychology Of Color (1)

The human brain is an incredible and complex system. We are continually taking in stimuli and processing on both subconscious and conscious levels. One aspect of natural life that we are always aware of, are colors. Our brain processes colors and what they mean every time we see a sweater, a piece of furniture, or a painting. Artist and marketing agencies alike are very aware that colors carry a psychological connotation. Commercials, advertisements, clothing brands, art shoes all use the psychology of color to appeal to an individual. 

 

Color psychology is defined as how colors affect perceptions and behaviors. The practice of color psychology is mostly dependent on how we use color to be primarily dependent on the experiences we have. We can’t assume that red represents passion for everyone. When we look at overall experiences for different demographics or geographical locations, we can make an educated guess on what common life experiences they are experiencing. From there, we can build a color profile on what colors may link to what feelings, thoughts, and memories. The bottom line is, there are no clearcut answers to which colors will be the most effective.

 

When creating an ad, marketing opportunity, or piece that needs to appeal to the human eye, try using some of these color categories in your art. 

 

Red

Red is a color that captures attention and draws the eye to it. Red is associated with danger, passion, energy, and action. In color, psychology red is usually classified as the most standout color. Famous brands like coco-cola and Youtube use red to draw attention to the product.

 

Yellow

The meaning behind yellow revolves around warmth and light. It evokes feelings of excitement, happiness, optimism, and positivity. Yellow is a cheery color that provides happy vibes and feelings. 

 

Keep an eye out for next month’s blog, where we will delve deeper into the psychology of color.

 

What is Environmental Art?

Environmental art, also referred to as ecological art, is a genre that encompasses a blend of both craft and nature. The idea of showcasing the Earth through art has been around since the dawn of man, starting with paleolithic cave paintings. They were, in essence, the beginning of landscape art. Back then, their only purpose was to display the beauty of nature itself, not to send any type of political message. In this era of a growing concern for our planet, a lot of people are feeling ecologically motivated to send a social message along with displaying their talent. There is a strong movement towards educating the public about growing concerns all around us. 

Instead of using nature as merely a background that is used to tell human tales, many artists nowadays are working alongside nature to create works of art in order to convey a deeper message about climate change and how it relates to society as a whole. By choosing a specific landscape to showcase their work instead of working within the confines of a studio, environmental artists help draw their audiences’ attention to the canvas of nature itself. This can help bring attention in a positive way to those areas that need human intervention.

Some artists in this field have chosen to express themselves in a very literal sense, using only all-natural materials and working only within natural landscapes. This can be rural, urban, or a combination of both. These particular artists try to achieve two things simultaneously – they seek to display a certain area as it has always been in its natural state, while also transforming it into a new vision to send a message. The purpose of having a twofold goal in mind is to help people see the existing world around them from a new perspective. 

A common thread among environmental artists, regardless of location, is that they must do no harm. Their purpose is to raise awareness while drawing attention to a specific area or plight without harming it further. Some artists take a more figurative approach, but most of them will use organic material in order to represent their subject matter. The types of substances they might use include rocks, sticks, leaves, sand, flowers, or water, to name just a few. This leaves them open to vulnerability, much like in nature itself which falls prey to the changing of the seasons and predictable decay. 

 

How to Start an Art Collection for Beginners

No matter what your age is, if you have always admired art and have wanted to have your own art collection to view, appreciate, and enhance your home, following are some suggestions as to how you can slowly begin this exciting and unique hobby/investment:

 

Research Before Buying

 

Have the fun of getting to know what type of art and which artists really appeal to you. You can do a lot of that online at your leisure, but it is even more enjoyable if you are able to go to art galleries, openings, exhibitions, and art fairs to get a major feel for what will really “turn you on.”

 

Find out about the artists, their various works, what their styles are, the galleries where they have been featured and shows they have been in, their previous sales, and as much information as you can put together.

 

A great many artists will also sell their art for extremely reasonable prices on their own websites or on Instagram because they don’t have to pay all the extra costs involved in commissions when represented by galleries. You can also save money by going to auctions during the off-season.

 

Making Purchases

 

Once you have looked at length, realize what your particular tastes are, and you suddenly see something that jumps out at you and is within your budget, go ahead and make the purchase. You will stretch your dollars if you consider an emerging artist that is new with his or her career but is being successful at making sales as compared to a popular and established artist.

 

Consider Prints or Multiples

 

If you just “have” to own a certain piece of art or photographs offered by a particular artist but just cannot afford an original, there are often prints available at a much lower price. For example, check out benefit auctions where the proceeds will go to a specific charity that you are happy to help sponsor.

 

What is Editioned Work?

 

That means that a set number of the prints or photographs has been designated, and once that number has been sold, no more can be purchased. In addition to your knowledge that you have something unique, there is a better chance of the piece increasing in value over time because of being a limited edition.

 

For Pleasure or as an Investment

 

Whichever way you decide to dedicate your art collection, the main idea is to have something delightful to look at and which will add to your decor. ENJOY!

 

Build an Impressive Art Collection with Pennies

Being a connoisseur of fine art has nothing to do with how much money you have. Money doesn’t create good taste. If you have always been attracted to paintings, sculptures and other original pieces of art, seize this moment and start fulfilling your dream of starting your own art collection.

 

Avoid Looking at the Price Tag

 

An oil painting may sport a $1000 price tag, but pay little attention. Instead, study the piece for that one quality that has caught your eye. Look beyond the subject matter and focus on blend of colors, texture and depth. Something is triggering that euphoria in your brain. By identifying a specific feature, little-known and cheaper artists can bring the same reaction.

 

Visit Online Curators

 

There are many online artists that will feature their work on curator sites. Some use a rotating system of new artists while others have scanned and selected those artists that show promise in the art community.

 

Mingle at Art Galleries

 

There is often an interesting story behind a popular artist that drives up the price of a painting. This, and other tidbits of information, can help to expand your knowledge of how an artist thinks and works. Strike up a conversation with someone that shares the same aspects of a painting as you do. They can lead you to other shows, auctions and unknown artists. Also have favorite galleries place you on their mailing list for upcoming shows and possible discounts.

 

Be Obsessed to a Point

 

Having a passion for fine art can bring you many hours of satisfaction. However, set your boundaries and do not exceed. There is no fast money in turning art and should never be looked at in this light. Art is in the eye of the beholder and if you are not going to treasure its display in your home, you have missed the point. On the other hand, do not become so obsessed with a particular artist that your budget is continually in the red. Fine art can become an addiction so be careful with your new love.

 

Take it slow and easy when building your art collection. There are little rules and regulations in the fine art industry. Be leery of individuals that try and pressure you into a sale. There are sharks everywhere.

 

Celebrities With Impressive Art Collections

Celebrities have the financial means to spend their money on a number of expensive hobbies- a popular choice as of late is collecting art by world-renowned artists. Listed here are celebrities with the most impressive art collections.

1. George Lucas
George Lucas is a filmmaker who loves to collect pieces of American Illustration. Amongst his collection are pieces by Norman Rockwell. In fact, George Lucas and Steven Spielberg lent a portion of their collections to the Smithsonian for an exhibit.

2. Val Kilmer
Val Kilmer is a famous actor who happens to be a collector of Contemporary Sculpture featuring artists such as Roxy Paine. Rumor has it that he is working toward building a sculpture park on the large property he owns in New Mexico.

3. Jane Holzer
Jane Holzer is an avid art collector, movie producer, and Warhol Superstar of the past. She collects Contemporary art from a variety of artists including Andy Warhol, Fischli and Weiss, Andreas Hofer, Jean Michele Basquiat, Jonathan Seliger, Christopher Wool, and many, many more. She has real estate in Palm Springs and from there is mostly a full-time art collector.

4. Brad Pitt
Brad Pitt is an actor and art collector of contemporary art and modern and contemporary design. His collection includes work by artists such as Banksy, Yayoi Kusama, Neo Rauch, and Marcel Dzama.

5. Maddona
In 2009, Maddona’s art collection was valued at a whopping $160 million! The singer/actress collects artwork in the realm of contemporary and modern (with an emphasis on powerful female artists). Among them the famous Frida Kahlo, Tamara de Lempicka, Fernand Leger, Pablo Picasso, Damien Hirst, Man Ray. She enjoys art depicting often controversial and thought-provoking scenes.

6. Neil Patrick Harris
Actor Neil Patrick Harris is a collector of contemporary and Americana artworks by artists such as Andrew Sendor, Tony Payne, and Darina Karpov. Several times, Neil Patrick Harris has opened his home to show his collection as an effort to raise money for the Museum of Contemporary Art in Los Angeles- and has proven to be successful in doing so.

7. Steve Martin
Steve Martin is an actor/comedian who has become more outspoken over the years becoming an advocate of the arts. He collects pieces of modern masters including Pablo Picasso and Georgia O’Keefe.