The Health Benefits of Creating Art

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Art does more than help people create. It actually makes them healthier. In a number of studies on how creating art improves personal health, the evidence is clear and so are the benefits.

It Keeps Your Mind Sharp

People’s minds lean toward deterioration and a lack of cognition skills as they age, most notably memory and focus. Harvard published the results of a study on geriatric patients with dementia creating art. The results show that these patients, regardless of ability to make art, improved their cognition and memory functioning to the point where they could talk and relay memories they had long forgotten.

Many artists who work as artists report that their ability to focus is very much improved during and after they have made some of their art. The act of creating something involves multiple parts of the human brain that are responsible for problem solving, visual spacing and recognition, color theory and application, etc.. With all of these different areas of the brain waking up to make art, it’s no wonder that art helps patients with dementia restore some cognitive function, even if it’s temporary.

Art Not Only Reduces Stress, but Also Stress Hormones

The body produces a number of stress hormones. The hormones are in response to situations where someone is afraid, overwhelmed, or unwilling to say no to a request when they have already said yes. The hormones cause you to become angry, frustrated, and sometimes aggressive. Thus, the “fight or flight” response is activated, and people strive against those impulses to complete the tasks requested.

However, one study shows that engaging in the act of creating art daily not only reduces stress, but also reduces the production of stress hormones. It’s in the meditative feeling people get while creating that they are able to slip away from what is causing the stress, and find a sense of relief. When people are calmly engaging in creating art, their bodies revert to a moment when the stress hormones were not needed for a “flight or fight” response. It is similar in nature to thirty minutes to an hour of quiet meditation practice, although many find that creating art is more enjoyable than meditation.

What to Know About Licensing Your Art

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Being an artist can be a hard job when it comes to making money and getting customers. One of the best ways to turn your art into income is by licensing your artwork. When you license your art, you’re allowing a bigger company to reproduce it on their end. This isn’t something that needs to be done for all of your pieces, but every artist should have a few in mind that they would like to share with a larger audience. Many times licensed artwork is put onto tote bags, phone cases, pillowcases, and many other products. Licensing agreements state what percentage of sales an artist will receive. Before jumping the gun and licensing your art, here are important things you need to know about licensing.

 

Manufacturing

There are so many ways and places you can license your artwork. Many times opportunities of collaboration will come up with someone you know or even a brand that saw your art on social media. Check out small local businesses that may be interested in teaming up with an artist to work on their products. Some restaurants might want to rebrand themselves by having new cups and coasters for tables and selling merchandise. If you’re interested in working with a larger manufacturer, then check out options on online stores. Redbuddle is an online shop where over 700,00 independent artists sell their art on just about any product you can think of. This option is great for artists who may not have time to create products themselves.

 

Understand your Deal

Every licensing deal is different, so it is important as an artist to sit down and understand the terms. For some companies, you may be asked to create art that is specifically designed for them to manufacture. If you team up with a well-known company to license your art this most times means that they take care of work behind the scenes. From manufacturing, shipping, and customer service, none of these things will be on your hands. Look deep into your deals to see if you can license the same pieces of art to more than one company. The most important thing to consider in a licensing agreement is the responsibility of you as an artist and the amount of money you receive from sales.

 

Enjoy the Benefits

After licensing your art you will begin to gain new customers and attract followers on social media. Your sales won’t only increase through licensing but as well as your selling. It can take some time for your art to be noticed, but once it is, it’s up from there. By continuing to create art and selling it from your home or a local store, and licensing other pieces of art, you’ve created multiple streams of income for yourself! 

The Use of Light in Photography

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Lighting is an incredibly important factor when it comes to an image. Light doesn’t just apply to the literal dark and brightness of the picture. The way lighting presents itself also affects the mood, tone, and atmosphere. If you want to make an impact with your photo, you need to consider how you manipulate and control the light. 

Shaping

Using a diffuser on your light source can alter the light’s glare and harshness when it falls on your subject. It gives your artificial light a more natural and softer looking result. You can diffuse light in multiple different ways without having to purchase additional equipment. Using umbrellas, sheer material, or softboxes will do the job. 

Manipulating

Light can be adjusted to fall on a specialized area of interest on your subject. An effect can be gained through the use of the previously mentioned diffusers. You can also use reflectors to manipulate the light. Collapsible reflectors are used to shape light or bounce a flashlight on the area you are attempting to highlight. Spotlights can also be covered in light shapers that allow you to have more control over how broad the light falls and the shape of the beam. 

Positioning

Positioning the light is another essential way of impacting how the light affects your image. The light that shines from behind the subject and points to the camera eliminates shadows and may make it more challenging to see. If light shines from behind the camera onto the subject of the image, it demonstrates flat lighting. Side lighting can also be used to throw a spotlight on certain features of the image’s subject as well. 

The most important rule to follow when it comes to experimenting is remembering that the process is just that, an experiment. Try out different diffusers, lighting shades, and angels until the story on your heart is able to be communicated to the world.

An Introduction to Color Theory

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Color theory is the science and art of using color. Color is a powerful element in art when used effectively as it can invoke specific emotions; be sure to check out my blog on color psychology. For artists, painters, and designers, color theory provides guidance on the relationship between colors and the physiological impacts of certain color combinations. By understanding color theory, you will better understand the relationship between colors and how we perceive them.  Color theory is complex, but today’s blog will cover just the basics. 

The general principles of color theory have existed since the 15th century, evident in the writings of figures including Leone Battista Alberti and Leonardo da Vinci. It wasn’t until the start of the 17th century that Sir Isaac Newton developed the first color wheel, a powerful tool still used to this day. Altogether, the color wheel consists of 12 colors: three primary colors, three secondary colors, and six tertiary colors. 

Primary colors allow artists to mix virtually any color on the spectrum. These are the building blocks for all other colors and cannot be created by mixing any other pigments. The primary colors are blue, yellow, and red. Secondary colors are created when any two of the primary colors. They are equidistant from each other on the color wheel and are orange, green, and violet. Tertiary colors are formed when mixing a primary color with a secondary color. 

There are a few terms in color theory that you will encounter, including hue, value, and saturation. Hue refers to the “root” color, and is often used similarly to color. It generally refers to the dominant wavelength of color out of the twelve colors on the color wheel. For example, the hue of navy is blue, or for burgundy, its hue is red. Value refers to how light or dark a color is. A color can be lightened with the addition of white and darkened by adding black. However, different colors can have the same value! Saturation is a measure of a color’s intensity or purity. To reduce the saturation of a color,  add grey or the color that is opposite of your color on the wheel. Adding the opposite color essentially neutralizes the colors, thus making it less intense. 

The Intricate Tragedy of Vincent Van Gogh

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Vincent Van Gogh is possibly one of the most talented painters of all time. He certainly is one of the most well known in art history, his story and life as tragically beautiful as his bold impressionist art work.

Van Gogh was born in the rolling hills of Groot-Zundert, Holland on March 30, 1853. The son of a pastor, he was brought up in a very religious and cultured environment. As a boy, Vincent was categorized as highly emotional, self-conscious, and struggled with his life’s calling. At first, he believed that he was called to preach the gospel message like his father, before discovering his true calling was to be an artist. Between 1860 and 1880, around the time of his blossoming into art, he already had a multitude of failed romances and job prospects.

In 1886 he joined his brother Theo in Paris and got connected with the art community. He tried to copy the style of techniques of other artists but failed in those endeavors as well. The mounting stress, failure, and mental health issues landed him in the asylum in Saint-Remy for treatment. During his time in the asylum, he painted some of the most beautiful and notable art pieces of his career. After he recovered, he continued to paint and express himself through his art.

He was never a successful painter during his life. Selling less than a dozen paintings, living in malnourished poverty, and struggling consistently with mental health. He took his own life with a self-inflicted gunshot wound in 1890, wanting nothing more than to the end of it all.

One of Vincent Van Gogh’s death’s most heartbreaking parts was that he died believing his artwork was worthless. His neighbors, fellow artists, and family members considered him a time-wasting madman. He barely sold any paintings, and left this world thinking he failed. Not knowing that he would become one of the most beautiful and intricate artistic icons of not only the impressionist movement but in most of art history.

When you look at the last three years of Vincent’s art, you see something incredible. His technique grew more and more impassioned, his brushstrokes dramatic and frenzied. His use of color and surface tension was simply mesmerizing. His inimitable work was full of imagination and pure unbridled emotion. Looking at his artwork is like listening to a lonley violin solo or witnessing a dramatic play come to life; it kidnaps your attention and your heart. Through fits of madness and deep depression, Vincent took the pain of life and translated it into a pure ecstasy of color. Pain is easy to portray on a canvas, the blues and blacks like a familiar rhythm tapped on the heartstrings of the human experience. But Vincent Van Gogh took the crushing pain of reality and turned it into the beauty of life.. One of the most dramatic and skilled processes an artist can ever hope to achieve. Vincent did it naturally, genuinely, and honestly. Like puzzle pieces falling together, all leading to the same conclusion, the brilliance of Vincent Van Gogh.